| 01/21/08 |
Sperry Top-Sider Teams with Oceana to Help Preserve the World’s Oceans, Join the Fight to Save Our Seas
Lexington, Mass. (January 21, 2008) – Sperry Top-Sider, the global nautical lifestyle brand, and Oceana, an international non-profit organization dedicated to protecting and restoring the world's oceans, today announced a partnership to promote widespread involvement in the fight to prevent the collapse of our blue planet.
"This is a critical juncture for our world's oceans," said Karen Pitts, vice president of marketing for Sperry Top-Sider. With the earth two-thirds water, the oceans are on the frontlines of impacts from global climate change. As a company that was born on the water, we represent millions worldwide that share the love of the sea. Our hope is to draw on this force to help Oceana achieve its important goals."
"Ocean fisheries are collapsing, but the great news is that we know what we need to do to restore abundant and healthy oceans," said Andrew Sharpless, CEO of Oceana. The Oceana team of marine scientists, economists, lawyers and advocates work to win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. With each victory important and measurable steps are taken to reverse the course of degradation of the ocean, its wildlife and its role in the global ecosystem. As the effects of global climate change unfold, the vital role of a healthy ocean is also becoming clearer.
Currently, Oceana has 300,000 members and e-activists, called "WaveMakers", in over 150 countries. Sperry Top-Sider hopes to help greatly increase this number through several efforts, including:
- Oceana named "The Official Charity of the Sperry Top-Sider NOOD Regattas"
- Sperry Top-Sider "World Ocean Day" Promotion June 8, 2008
- WaveMaker Membership Drive Campaign
To learn more about Oceana and to join the cause by becoming a WaveMaker please click here.
About Sperry Top-Sider
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those who love the water. From its introduction of the world’s first siped rubber outsole for nonmarking traction to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear and apparel. Available around the globe in fine independent, marine, outdoor and department stores, Sperry Top-Sider is the official footwear of US Sailing, National Safe Boating Council and Team 7, the gold medal favorites for the 2008 Olympic Games. Based in historic Lexington, Massachusetts, Sperry Top-Sider supports a wide range of water-related activities through its many sponsorships, including Acura Key West, National Safe Boating Council and Sperry Top-Sider NOOD Regattas. For more information, please visit www.sperrytopsider.com.
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